Know who you’re trying to talk to and don’t guess based on your gut. Successful Facebook ads usually employ the following practices. If you’re wondering how to write effective Facebook ad copy, it all starts by putting a framework into place. Getting Started: How To Write Effective Facebook Ad Copy Now that we’ve covered the strategic stages you can use to advance your Facebook ads, it’s time to look at how to write effective Facebook ad copy. The key takeaway here is that you first need to build social equity on Facebook before you can sell. In this stage, you’re focusing on using your ads to create brand loyalty and continue offering value to customers to encourage repeat business. Once you’re seeing your advertising lead to conversions, you’re then left with the responsibility to continue engaging audiences with your advertising. You’ve built up your reach and the value of your content on Facebook, which in turn gives you social credibility that appeals to people ready to make a purchase decision. Now you can start writing Facebook ad copy that converts and sells. You want to direct them to your website and make sure you have content they’ll want to explore.Īfter you see your ads are consistently drawing new audiences who spend time on your website, it’s time to convert them. The goal of your advertising here is to persuade your audience to take action and learn more. Once your reach is established, then you can move into the interacting phase. You need to spend time using trial and error testing to find what content your intended audience responds to best on Facebook. However, it may take several months (or campaigns) to achieve this. Initially, your ad campaigns are working to build your reach among new audiences. However, most successful Facebook ads have one thing in common - they are the result of time and experimentation.įacebook advertising moves through four stages, which are adequately summarized in a digital marketing strategy known as “R.I.C.E.” Too often, businesses get ahead of themselves and expect leads or conversions the moment they begin social advertising. If you’re just starting to do ad campaigns, it’s important to set realistic goals. You may find social campaigns can help you meet additional goals, such as growing your lead list and increasing sales, gaining more email subscribers, boosting phone calls, and more. (Although, earning more followers does show you’re increasing brand awareness and it provides an opportunity to drive more new traffic to your website.) In a Facebook study done by Wordstream, they noticed that businesses with active ad campaigns saw a 77% increase in followers compared to businesses not running any advertising.įollowers should not be the most important metric you use to gauge your Facebook advertising’s success. However, taking advantage of paid ad campaigns or boosting your posts allows you to override that limitation and regain visibility in users’ news feeds. As a result, businesses posting organic content have very low visibility in the Facebook news feed. A few years ago, Facebook changed algorithms for organic reach, prioritizing personal posts over business content. The Effects Of Good Adsįacebook advertising is the most effective way to ensure your brand actually reaches new audiences on the platform. That’s why we’ve put together these tips on Facebook ad copywriting and included best practices so you understand how to make a good Facebook ad that’s effective and produces the ROI you’re looking for. However, considering that the average person spends at least 1.72 hours each day on social media, it’s an advertising outlet worth pursuing. Figuring out how to write effective Facebook ad copy for your business is a daunting task for first-time creators. Sitting in front of your computer, staring at Facebook ads manager and feeling daunted? You’re not alone.
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